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Your Convention,
Meeting and
Event Resource!
Speakers
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BiZ TipZ & TriX
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Member
Highlights

You get a lot of
enhanced benefits with Circle of "I" membership:
CLICK FOR INFO

Orlando Events
Tampa & Pinellas Ev
Feedback &
Corporate Sponsors:
"One of your members, Dr. David
Allyn (my neighbor and friend) told me of your website. It is VERY informative. I never
knew that so many networking opportunities were available in Central Florida!!
Thank you!"
...Angie Langley
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Medical & Dental Benefits
for the
Self Employed
and EVERYone!
$11.95 - $59.95 / mo
individual - family
(click for info) |
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"Thanks to you I found out about Winter Park Chamber of Commerce eventa
and the Altamonte Leads Group. I went, and met a bunch new people. Thank you!
...Irlianna
"Because of your newsletter, a
friend of mine learned about the Winter Park Pig Roast last night at the Farmer's Market
....we went and had a great time. Thanks!"
...Jennifer Devitt
"The thing I love about going to the
events I read about in the Connections web site and newsletter is that I always see some
familiar faces. When I go alone it makes me feel comfortable knowing I'll probably run
into other members I already know."
...Barbara Deacon |
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Guitarist Jeff Scott
Classical, Jazz, Pop
and Spanish... for
your event! |
"I attended one of your groups at
Panera in Altamonte and was very impressed. Please include me in your E-mail newsletter
mailing. Thanks! I've been passing the word on to others."
...Brenda McKay
"I attend the Waterford Lakes
Networking group. It is a great group and Jim does a fantastic job. Thanks for all you do
for us!"
...Jane McCoy
"I love your e-mail updates ... and
thanks for putting our golf tournament in here. Your website and service is simply
awesome! Thanks,"
...Angie Langley.
"Thanks for posting the Feb 23
"Fine Art Auction to benefit UCF College of Education." Keep up the great work
in the new year. I appreciate all your events listings and the fact that you keep Central
Florida's "social scene" spinning!"
...Rich Sloane
"I can't even begin to tell you how
impressed I am with the Orlando Connections networking group. Your organization really
understands the difference between true professional networking and a pass the basket
around the room leads group. I am the Director of Marketing for a firm introducing new
technology to the public and the support that I have received from Connections has been
tremendous. Thank you ever so much for being there."
...Jon D. Van Loenen
Southern Comfort
Protective Systems
"Sue, In the years that I have known
you, you have gone from a stranger at the end of an e-mail message to a familiar and
welcome smiling face. Thanks to you for all you do to keep us informed and for your help
in spreading the word about various charity events."
...Dan Kirby |
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| SUBMIT YOUR EVENT |
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Do you
want YOUR events included in the Connections web site and newsletter?
The
great thing about your Connections membership is that it's FREE to get this kind of
publicity for your... events, seminars, business meetings, networking & leads groups,
charity fundraisers, parties, or whatever special events you are a part of!
Your event
details will be included in the
Connections web site for FREE.
It
also MIGHT appear in the
NEWSLETTER (space available) so
that
ALL 12,000 members
will know about your event!
We only ask you ONE thing...
Please
follow these
simple
steps: |
Will having your event in
the Connections web site
and newsletter help
make your event a success?
See what one member said recently...
"Thank you for all of your assistance in the promotion of our
Orlando EXPO. As you know, we used a variety of media forums in which to promote our
event. The following are the attendance results of the marketing mediums used for the
promotion of our EXPO:
28% Newspaper
21% Connections Groups
17% Friends/Co-worker
10% Emails from Nat'l HomeBiz Network
8% Current Members
7% Flyer Distribution
3% Radio
3% Fax
3% Telemarketing
As you can see for yourself, promoting an event
through Orlando Connections is HIGHLY effective! We look forward to utilizing your group
again."
...Linda Bartz, Home BiZ Expo |
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Want YOUR event to be a FEATURED
Event?
. "Enhanced/Display" ads are
only $75.
.
Just $50 for CIRCLE OF I Members (click
for info)
Why pop for the $75 or $50?
It gives you GUARANTEED
placement in the newsletter
along with more text, bold
headline and graphics.
Your event will be a "featured"
event and really get noticed! (see
what others have said!)
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. . . Why?
Why
is it important for you to format your events for us this way?
To put it simply...
TIME & RESULTS!
Events that have a consistent
"look" about them make it easier
and faster for members to "skim"
the events page.
Events that are missing
important details... like the
exact address, or phone number,
mean that the people you want to
invite have to spend THEIR time
looking up this information.
This will greatly reduce your
response. After all.. if
YOU didn't find the time to look
this info up (and it was YOUR
event) how many of those
potential guests will be too
busy to?
You may think that "everyone
knows where it is," ...But
we have new members joining all
the time that are also new to
the area. With the exact
address, your guests can look up
your event location in MAPQUEST.
Even a detail you think could be
unimportant (like the phone
number of the venue), could be
critical to the person who gets
lost on the way.
And finally...
Getting people to come to your
event is a lot like "SALES"
...the MORE info you provide,
the better you make it sound,
the more fun it seems like...
the better your response will
be.
There is a lot of competition
out there for people's TIME...
make sure they know why YOUR
event is the one they should
come to!
...Sue :)
See more
Info below
in the Q&A
Section!
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Q&A: |
Q: Why is it important for the
information to be in this order? |
TIPS FOR
GETTING
MAXIMUM MEDIA
EXPOSURE FOR
YOUR EVENT !...Do you want to get
free Media exposure for your event from the NEWSPAPER, Radio, TV or other web sites (like
ours)?
TIP #1 - Your
absolute FIRST step: LOOK at
each "media" or site you are
sending your information to.
They each have a different
order, or way, they present the
information. Some may have the
event name first, some the date.
Some may use "bullets" of
information, others longer
descriptive paragraphs.
If they do
not have a "form" for you to use
to submit your information then
your "best bet" is to...
Send a
PERSONALIZED version (eMail if
possible) to each media
formatted specifically for them
so it looks EXACTLY like the
ones you already see on their
site, or in their paper or
magazine.
Yes, we know this is more work for YOU. But you are
the one asking for free publicity AND, if you get it, each of these publications or sites
will take your information and put it in front of hundreds, or possibly THOUSANDS more
people than you could yourself. This is worth hundreds, and
possibly thousands of dollars to you. BUT, whether they GIVE you that publicity is going to
depend on how easy you make it for them.
TIP #2 - Put together a
"media" notebook. List the media, contact info and NAME of the person who will
be handling your info. If you are going to be sending info regularly, call them
or Email them personally and
introduce yourself. Ask them how they prefer to get the information. This could be the
most important phone call you make! Now they will be looking for your info and will know
in advance you respect their time. Guess who's event will get priority?
TIP #3 - Send them a "Thank
you" note or eMail after
the event. OR... if you REALLY
want to be remembered, send a
"Thank YOU" prior to the event
and include a couple of
complimentary tickets. (budget
permitting) The next event you
do is SURE to get special
treatment now! |
A: As you see when you go to the EVENTS page it makes it SO much easier for you to
"skim" the events when the information is presented in a consistent format.
When a detail, like the time, is in an odd place, people will often miss it.
A missed detail can mean a
missed reservation. Q:
How can I make MY event stand out?
A: Include a graphic, or logo for the web site. (attach to your eMail in
any standard graphics format). ALSO: Make your event description sound FUN and inviting.
People like to have a good mental picture of what's going to happen and getting people to
come to your event is like "selling," ...there is a lot of competition for
people's time, so the BETTER your description sounds the BETTER your RESULTS will be! Tell
them what they can expect, every detail can be important, even whether the parking is
free!
Q: What
are the most
common questions people ask
about events?
A: The
most asked are
"comfort" questions... "what
will people be wearing?"
"what type/ages of people will
be there?" People just
want to know that they will fit
in... that they will feel
comfortable. For instance... not
be over ,or under, dressed, etc.
The more you can paint a "mental
picture" ...the more you
increase people's comfort level
and the better your response
will be.
Q: Why are the following details important?
A: Exact street address? So we can link to "MapQuest.com" Venue
PHONE? So people can call if they need more specific directions or if they get lost
enroute. END time? People sometimes plan more than one activity in an evening and want to
know if your event will fit into their schedule. Attire? People want to know they will fit
in and feel comfortable. Cost? If you don't say what it costs, or specifically that it is free, you force
people to call to find out. They may not do it and you lose a reservation. Multiple
contacts for more info? You want people to come don't you? Of course! Then you want to
make it as convenient as possible for them to get the info, or make the reservation.
Again, getting people to come to an event is a lot like sales... you have to "sell
them" on the idea and then "close" the sale (get the reservation). A good
salesperson makes it easy for the customer to "give them the sale."
Q: Are there any major "DON'T's?"
A: YES! Do NOT send your invitation as an attachment.
This is not a good idea whether you are sending it to the media, or to your own list.
"Why not? The invitation looks pretty!"
A couple of things you might not have thought of from your end...
1) Courtesy. Opening an
attachment takes time, again you
are making them WORK. It
shows respect and consideration for their time when you give them the information right in
the body of the eMail.
2) Virus's. Attachments may contain computer virus's so some corporate eMail systems do
not allow any attachments through their firewall at all. And some people just don't open
attachments for fear of virus.
3) What looks pretty printed out on paper may be too large to be
seen on their computer monitor. They may not have any way to print it out, or may
be too busy to do so. |
4) They may not be able to open it. Most
attachments have to be opened by the same software that created it. What if they don't own
the same version of WORD you do? What if they don't have ADOBE? This is what happens...
they click on your attachment, sit waiting for 30-60 seconds only to find out they can't
open it. Now you have frustrated the very people you wanted to invite to your event and
they still don't have the invitation.
5) You are costing them time. Attachments sometimes take a LONG time to download. On some
older computer systems this means the person can't access other eMail functions or other
programs while your file is downloading. Now imagine they are downloading 30 Emails
looking for an important one they need for a meeting they are running late for. Your
attachment alone is taking 4-5 minutes to download and they can't get the one they are
looking for until yours is finished. aaak! How excited are they going to be about your
event now? Time is money. Think seriously before you cost other people their precious
time.6) If you are sending your event to the media, or someone like us... you want
to get your event in right away don't you? If you are sending an attachment, it is
like a FLAG that says "you're getting information you are going to have to
reformat." This means they will probably put it in their number "#2"
pile without even looking at it. The "#2 pile" is the one they hold until
(and if) they have time and space to use it. The ones that came already formatted
and easy for them will get priority. (trust me on this!) ALSO... some of the media,
like the Sentinel only have limited space and often they get 3-10 events for every space
they have available. The ones that get used tend to be the "easiest" ones
for them to work with. Make YOURS the easiest!
SUGGESTION: Send them all the information in TEXT format in the BODY of
your eMail. You can include a line like this at the bottom: "For a beautiful
invitation that you can print out for your friends, reply back and we'll send you a WORD
96 document you can print out and photocopy." ...Now everyone gets your
invitation and THEY get to choose whether they want the attachment. |
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* We reserve the right to edit
events for length, or to not include
events that we feel are not appropriate for our group. |
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